Ideation and Design Processes

‘The formation of ideas or concepts’

Today a UX (User Experience)  Designer Michele from the BBC in to talk about the processes she goes through within her work but also her journey from university to working at the BBC. I found this lesson very interesting but thought it was more aimed at the Digital Media students rather than the Animation students but the ideation was obviously relevant to all of us as it demonstrated a process of design; something we will all use within our work.

  • The Brief
  • Competitor Analysis
  • Sketches and Ideation (usually done on paper)
  • Wire Framing and Sitemaps
  • Guerilla Testing (talk to the public, ask their opinion)
  • Prototyping
  • User Research
  • Visual Design and Refine
  • Implementation (collaborative work)
  • Go Live
  • Feedback and Stats
  • Iterate (always could be better and more refined)

The Book Ideation: The Birth and Death of Ideas, Graham and Bachmann, 2004:


Problem solution
Where someone has found a problem and as a result, solves it.
Derivative idea
This involves taking something that already exists and changing it.
Symbiotic idea
When multiple ideas are combined, using different elements of each to make a whole.
Revolutionary idea
Breaks away from traditional thought and creates a brand new perspective.
Serendipitous discovery
Ideas which have been coincidentally developed without the intention of the inventor. For example, the discovery of penicillin.
Targeted innovation
Ideas with a direct path of discovery. This is often accompanied by intensive research in order to have a distinct and almost expected resolution.
Artistic innovation
Disregards the necessity for practicality and holds no constraints. Could this be seen as Divergent thinking?
Philosophical idea
An idea lives in the mind of the creator and can never be proven.
Computer-assisted discovery
This uses a computer in order to widen possibilities of research and numeric possibilities.

I also think group Crits will be so useful as I need to get used to be people looking at my room and giving me constructive criticism as although its nice to be told you work is good I want to be able to process and become a better animator. a process of design


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